The Story Behind the Word "Escapepreneur™" and Why I Created It

You didn’t land here by accident.

You’re probably tired.
Tired of hustling.
Tired of starting and stopping.
Tired of wondering if you’ve somehow missed your chance at the life you wanted.

You’ve done a lot of things “right.”
You’ve built a career, maybe a business, carried the load for everyone around you.
From the outside, it looks fine.
Inside, it feels… off.

You want more freedom.
More choice.
More days that actually feel like your life, not a calendar someone else wrote.

For years, I was in that same in-between place.
I didn’t have language for what I was trying to build. I just knew I didn’t want a traditional business or a traditional life.

I wanted to escape the ordinary without burning everything to the ground.

That’s where the word Escapepreneur™ came from.
This is the story behind it, and why it matters for you.

The Drawing That Woke Me Up

My wake-up call came on an ordinary day.

My daughter was three. She came home from kindergarten, bounced over to me, and handed me a drawing she’d made.

It was bright and messy and beautiful in that way only kids’ art can be.
At the top, with help from her teachers, she’d written:

“My mum’s favourite thing to do on the weekend is sleep.”

I had a very successful cake decorating business at the time.
I was working long hours, six days a week.

By Sunday, I was exhausted.
My body hurt.
My brain was done.

So yes. On the weekend, I slept.

Reading that sentence on my daughter’s drawing broke me open.
It brought me to tears.

Not because sleep is bad.
But because that was her story of me.

Mum is tired.
Mum is asleep.
Mum is not really here.

In that moment, I realized I wasn’t happy.
I was missing time with my kids.
I didn’t have any energy left to actually enjoy the life I was working so hard to build.

That drawing was the first crack in the “everything’s fine” story.

The Plane, the Blank Page, and a Question That Changed Everything

Not long after, we booked a seven-week vacation as a family.
I thought it would be a break.
It turned out to be a turning point.

On a flight from Bolivia to Peru, I opened a book I’d been meaning to read: The 4-Hour Work Week by Tim Ferriss.

In the first chapter, he asks a simple question:

If money was no object, what would you do with the rest of your life?

I stared at a blank piece of paper.
Nothing came out at first.

I realized I couldn’t think of anything because I was completely out of touch with what I loved.
I had no hobbies.
No real interests outside of work and being a mum.
My entire identity had become “business owner” and “mother,” and there was no space left for me.

Eventually, two things appeared on the page:

Travel.
Help people.

That was it.
Travel (as if I could do that full time).
Help people (in a way I hadn’t figured out yet).

I kept reading and came across a phrase I’d never heard before:

Location independence.

The idea that you could build a business and a life that weren’t tied to one place.

That phrase flipped a switch in my brain.
I realized I didn’t actually want “more success” in the way I’d been chasing it.

I wanted freedom.
Freedom to rest.
Freedom to be with my kids while they were still little.
Freedom to choose where and how we lived.

On that plane, my life quietly changed direction.

From Cake Business to Worldschooling Central

Of course, an idea is one thing.
Changing your whole life is another.

When I told my husband I wanted to sell everything and travel the world full time, he almost fell over.

His first question was completely fair:

“What about the kids’ education?”

At the time, our kids were three and ten.

That’s when we discovered a new word: worldschooling.
Educating through travel. Learning from the world instead of just from a classroom.

The idea felt impossible and obvious at the same time.

So we did something most people thought was crazy.

We spent 2015 selling the cake business.
Selling our home.
Selling almost everything we owned.

In January 2016, we headed off.

We didn’t fully know what we were doing.
We just knew we wanted a different kind of life together.

I was blown away by what we’d stumbled into.
The freedom.
The connection.
The way our days suddenly felt like they belonged to us.

I wanted everyone to know this was possible.

That’s how Worldschooling Central was born.
At first, it was a way to introduce the concept to other families.
Over time, it grew into something bigger.

In 2019, we spent the year building Worldschooling Central into a company that hosted guided traveling communities in incredible destinations around the world.

We hosted two trips that year, to Indonesia and Egypt.
The plan was to keep going.

In May 2020, we were ready to head off on our next community trip.
And then Covid hit.

Almost overnight, travel stopped. The world shut down.
Worldschooling Central, as we had designed it, couldn’t run.

We had to pivot quickly.

Pivoting Into Gold Star Pro

When travel shut down, I leaned on another part of my skill set.

For years, I had worked with small business owners, helping them with systems and automation.

So I went back to that.

But this time, I saw it more clearly than ever:

Everything was too complicated.
Too many tools.
Too many subscriptions.
Not nearly enough support.

Small business owners were drowning in tech.

Out of that, Gold Star Pro was born.

Gold Star Pro is where I began working with small business owners to build their business inside one all-in-one software, with a level of support I hadn’t seen in the tech world before.

We grew through referrals.
I looked after my customers.
They told their friends, family, and audience.

Four years on, we were still traveling as a family.
My travel passion was still there, but it was sitting in the background.

I realized something important:

I didn’t just want to help people run a business.
I wanted to help them launch one that actually gave them freedom.

I wanted them to have the freedom to choose how they lived.

That’s when it clicked.

Worldschooling Central showed me what a freedom lifestyle could look like.
Gold Star Pro showed me how much people needed simple, supported systems.

I wanted one umbrella where all of that could live together.

Escapepreneur™ Definition (Official)

Escapepreneur™ [es-kape-pruh-nur]
A person who chooses to escape the ordinary, and turn their passion into a business that gives them the freedom to live an extraordinary life they love.

Escapepreneur™ is the term I coined for the person who wants a freedom business that supports a real, grounded freedom lifestyle.

Not just “an entrepreneur.”
Not just “someone who wants freedom.”

Someone who looks at her life and quietly thinks,
“Surely this is not all there is.”

What It Really Means to Be an Escapepreneur™

Let’s bring this down to real life.

An Escapepreneur™ is:

A person who chooses to escape the ordinary and build a business that gives them more freedom in their everyday life.
Someone who is done living the same week on repeat.
A person who decides to stop talking about “one day” and start taking simple steps now.

It’s not about quitting your job overnight.
It’s not about “leaping and the net will appear.”

It’s about asking:

What if my business could support a life I actually love, instead of just adding more chaos to the one I already have?

Being an Escapepreneur™ looks like:

Choosing one clear freedom business instead of juggling five ideas.
Building simple systems that work on tired days, not just ideal days.
Letting your passion matter, without sacrificing your sanity or your income.
Putting freedom and peace on the list, not at the very bottom of it.

Freedom Lifestyle vs Escape Fantasy

There’s a lot of noise online about quitting everything and moving to a beach.

That’s not what I mean when I talk about a freedom lifestyle.

A real freedom lifestyle is quieter and more grounded:

Having enough control over your time to rest when you’re tired.
Being able to say yes or no without panic.
Doing work that feels like you, inside a business that actually fits your life.

A real freedom business doesn’t demand every ounce of your energy.
It supports the life you want outside of work.

That’s the heart of being an Escapepreneur™.

Who I Created The Escapepreneur™ For

I didn’t create The Escapepreneur™ for “everyone who wants freedom.”

I created it for you if:

You’re in midlife, and your life on paper looks fine.
You’ve started or half-started more projects than you can count.
You feel embarrassed by all the things you haven’t finished.
You’re tired of shiny promises from people whose lives look nothing like yours.
You’re scared you’ll wake up in ten years and realize nothing really changed.

You’re not lazy.
You’re tired of trying to build your escape on top of a life that already drains you.

Being an Escapepreneur™ is about changing that pattern and building your own version of a freedom lifestyle on your terms.

Why the Blog Is Called “No More Somedays”

This blog, No More Somedays, is where I write for you as the woman you are right now.

Not the version of you with the perfect morning routine.
Not the version of you who has everything figured out.

You, today.

Here you’ll find:

Honest stories about what this really looks like in midlife.
Simple, practical steps instead of complicated strategies.
Calm, grounded encouragement that you are not too late.
Real talk about money, time, energy, and freedom without shame.

My goal is not to flood you with more ideas.

My goal is to help you choose.

Your Invitation

If you’ve read this far and you feel a small “oh…” in your chest, pay attention to that.

You might already be an Escapepreneur™.
You just haven’t called yourself one yet.

So here’s your invitation:

Start seeing yourself as the person who gets to choose differently.
Let go of the belief that you are behind.
Commit to one simple freedom business path that feels honest for you.

No one is coming to rescue your time for you.
But you also don’t have to burn your whole life down to change it.

You can escape the ordinary in small, steady, practical steps.

That’s what an Escapepreneur™ does.

And from here on, you don’t have to figure it out alone.